As a marketer myself, I have a list of free tools which I use on a daily basis to help drive outstanding ROI for my clients. I refer to them fondly as my “secret weapons”.
I have put them into 3 distinct categories: Research, Creatives and Analytics.
If you have other tools and sites that are useful, share it in the comment section with me. I’d love to try them out!
1. Facebook Audience Insight
Audience Insights is an awesome tool to get deeper knowledge on the audience you want to target.
Apart from the general demographics data such as age, location and interests, it gives you more information on areas such as purchase intent and likelihood of purchase. This kind of data is unavailable elsewhere (joking, we’re probably going to build a better, more user friendly version).
2. Facebook Paid Ad Gallery
Adespresso’s Facebook Paid Ad Gallery is awesome if you want to take a sneak peak into the copy/ image of your competitor’s or big brands. It gives you a breakdown of company, industry, objectives and targeting.
I use it to get my creative juices flowing and to look out for what big brands such as Nike are launching.
3. Flobox’s Competitor Analysis Tool (Organic)
We built a little tool to grab all your competitors organic posts. We then grab everything from likes, comments and reactions into a nice Excel spreadsheet for you.
It takes a while to download everything, especially for large pages. Test the tool by typing in “floboxio” and you’ll download our posts. We only have 1 post on our Facebook page so it shouldn’t take long.
1. Canva.com — Design Tool
Canva is an amazing design tool that allows you to create professional content with drag and drop. No more Photoshop, no more sh*t looking content.
This is my go-to tool when design Facebook Ads. The only thing bad about Canva is that popular icons/ images are usually paid (i.e. pay $1 to use them forever). We have a little work around, check out Logomakr below.
Logomakr has literally every single image you could ever dream of. All free. All in one place. It is so awesome.
You can export a few cool looking icons/ images before uploading them to Canva to incorporate them into your new Facebook Ad Design.
3. Foter — Free Stock Photos
Sick of using Google Images? Sick of seeing Ads with Google images or sh*t stock images?
Use Foter. They have 335 million professional, non-cheesy stock images to choose from.
Best of all, it’s free.
1. Facebook Power Editor
If you’re well versed with Facebook Power Editor, use it. Facebook has most of the data and analytics you could want in their dashboard already.
2. Flobox Analytics Dashboard
We’re building a clean, easy to use dashboard for Flobox. We stripped out all the fluff and brought the statistics back to the basics — less is more.